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An Asset Manager’s Big, Bold Bet on Crypto

October 24, 2025 | 3 minutes reading time | By Michael Shari

Franklin Templeton is aiming for rapid growth, fueled by technology advancements and deregulation, as the asset class goes increasingly mainstream.

In a conversation with Franklin Templeton CEO Jenny Johnston in 2017, Roger Bayston, then senior vice president and Fixed Income Group director, encouraged her to “be attentive” to the term “distributed ledger technology.”

That’s blockchain for short, and because recordkeeping ledgers “are so pervasive inside of capital markets and asset management,” Bayston noted in an interview, “it felt like this was going to be something that was going to impact our business.” He urged Johnston to “explore that and be on the front side of whatever that impact might be.”

As time went on, Bayston – now executive vice president of digital assets – and his CEO observed the impact of blockchain and the growth of cryptocurrencies, stablecoins and tokenization. They saw in these developments ways of mitigating the risk of investing in a “less mature” and high-risk asset class. The result was a strategic decision to build infrastructure to support a suite of bitcoin exchange-traded funds and a tokenized money market fund.

As Bayston explains it, “we see these blockchain ecosystems as a big improvement” on the technology underpinng capital markets and...

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Topics: Digital Assets, Investment Management

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