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Masao Matsuda is an agent of change and
a firm believer in the power of communication. His resume reveals a
twenty-year professional evolution from analyst to CIO. His is a
career of forming strategic partnerships, guiding and redirecting
corporate strategy, managing transitions into and out of markets,
and repeatedly breaking new ground to reposition Nikko as an
industry leader in investment management products. His is a story
of understanding risk and, equally, understanding people and
cultures. Today, he heads his own successful organization
developing Japanese and Asian businesses on behalf of
non-Asia-based investment and risk analytics
organizations.
Throughout our conversation, it was
clear that he has been successful not only in identifying
opportunities to create value, but in building long-term
relationships founded on trust and respect and, underpinning
everything, in being a highly effective communicator.
GARP: Your resume tells a story of
building strategic partnerships, developing new models, managing
transition -- adapting and changing as the market requires. What
were some of the toughest challenges you faced and how did you
handle them?
Masao Matsuda: PIMCO is a good
example of the types of partnerships I helped build for Nikko. In
the mid 1990s, PIMCO was not yet a big player in Japan, but as this
partnership developed, PIMCO was able to more than double its
assets in Japan. Initially, PIMCO was reluctant to forge a
partnership with Nikko because it had a distribution arrangement
with Nikko's rival. After my visiting PIMCO's CEO several times,
the company finally agreed to launch funds through Nikko. I believe
that the most difficult part of coordinating the partnership
development was filling cultural gaps between the two companies. As
a bilingual/cultural individual, I believe I was able to
communicate with the senior management of PIMCO in a way that
helped bridge these gaps.
With regard to developing new models, one of
my first responsibilities at Nikko was working with Professor
William Sharpe to help build the Nikko-Sharpe Asset Allocation
Model for Japanese markets. Along with the completed model, we
developed a series of market indices that are published by Nikko
and utilized by market participants in Japan. Later on, Professor
Sharpe won the Nobel Prize in Economics and, over the years, it was
my pleasure to manage this important relationship.
Following the success of the Nikko-Sharpe
Model, Nikko assigned me to build a global version of the model.
This phase of model building required skills in quantitative areas,
as well as high-level communication skills involving intellectual
property issues and attorneys who represented opposing interests.
For this venture, we developed a model jointly with Professor Ken
Froot of Harvard Business School.
Ironically, the global asset allocation
model we developed was way ahead of industry practice in Japan at
that time, and none of the Nikko group entities could make direct
use of it. Interestingly, however, Nikko Asset Management
recognized its usefulness five years after the model was completed
and started using it for institutional business.
What is the one thing you wish you
had known when you began your career as an analyst at
Nikko?
Pursuing one career path means foregoing
some opportunities that matter to you. In my case, I was able to
work very closely with many well-known academics in the U.S., but
did not have much opportunity to publish, outside of a few articles
in Nikko's in-house journal. In retrospect, I feel I would have
benefited substantially from publishing articles in well-respected
journals, as they help establish one's reputation in a global
marketplace.
Do you think it helps one's career
to have a mentor when starting out?
Yes. I believe it can be valuable to have
mentors within your organization, as well as outside. My initial
responsibilities at Nikko involved dealing with well-known academic
people such as Professor Sharpe. In a way, he was my mentor. He
guided my research activities and helped establish relationships
with influential academics in finance, as well as practitioners in
investment management. Interestingly, a part of the foundation for
my current business activities comes from the relationships that
have an origin at the beginning of my career.
Another mentor of mine eventually became CEO
of the entire Nikko Group. His influence was especially impactful
in 1999, when I was appointed CEO of Nikko Securities International
(NSI), and Chairman of Nikko Americas Holding. Prior to 1999, NSI's
main business consisted of broker/dealer activities, investment
banking, and primary dealership of U.S. Treasuries. A joint venture
with Salomon Smith Barney (SSB) that culminated in the late 1990s
had changed the landscape so that it no longer made sense for Nikko
to compete directly with SSB in the U.S. and Europe, where SSB had
a much bigger presence. The Board had decided to shut down NSI, and
I needed to reverse that decision. I recognized that New York was
the global hub of hedge fund activities and proposed that, instead
of shutting down the company, NSI be transformed from a
broker/dealer to an investment management company specializing in
hedge fund business. I could not have accomplished the reversal of
their decision without the very influential support of my mentor,
who counseled the Board on the advisability of this transformation.
As a result of this strategic shift, NSI became a highly profitable
company and, in 2003, generated a net profit in excess of $29
million with only about 35 employees. In that fiscal year, NSI
contributed a substantial portion of Nikko group's overall
profits.
For those at the crossroads of
choosing a career, what do you think it means to be a risk
manager?
I consider financial risk management to
include a variety of professions, not just those who are CROs or in
risk management departments. For instance, I believe that the
investment management business is turning into the investment risk
management business. Let me illustrate why.
First, predicting the future volatility of
assets or asset classes can be more useful than predicting their
future returns. In the area of asset allocation in which I
specialize, the entire industry is moving toward greater emphasis
on improving risk estimates. In particular, in dealing with hedge
fund allocation, they typically do not rely on the estimates of
expected returns for allocation among funds or strategies. Instead,
they focus on the expected volatility levels of these funds or
strategies.
Second, the basic framework for the Modern
Portfolio Theory was developed about a half a century ago, and MPT
assumes that security returns are normally distributed. However,
many surprises in the form of investment disasters came out of left
field when people ignored the fact that security returns often have
fat left tails and their distributions' skewness and kurtosis are
out of normal ranges. As a result, extreme losses tend to happen
more frequently than implied by normal distribution. Therefore,
studying theories such as Extreme Value Theory, which is a part of
the FRM program, is helpful in understanding the characteristics of
these tails.
Those examples demonstrate how critical it
is to have a solid understanding of financial risk management for
people involved in investment management. Generally speaking, risk
management is something that helps create economic value.
Organizations with strong risk management discipline should be able
to survive adversities and exploit opportunities that arise during
turbulent times. In this sense, senior executives in any field
should strive to be competent risk professionals.
You recently earned your Certified
FRM designation. What does earning the FRM designation offer such
experienced senior executives as you?
For senior executives, it may not be
important to be able to calculate "credit spread" or "probability
of default." However, understanding key risk management concepts,
as well as the strengths and weaknesses of a risk management system
in place, is critical in properly managing risk. At the time of a
crisis, a senior executive's ability to communicate effectively
with risk professionals will enhance corporate decision-making. To
go one step further, in my opinion, the ability to manage risk and
risk professionals is an essential qualification for future C-suite
professionals.
As a Certified FRM, can you offer
any advice to those who are currently enrolled in the
program?
For people who do not have a strong
background in fields such as financial engineering, mathematics or
physics, some material that requires relatively complex calculation
may seem overwhelming. However, you are only expected to understand
formulas and apply them. You are not expected to derive the
Black-Scholes-Merton equation for option pricing in the exam.
By contrast, for those who are more
mathematically inclined, the amount of readings that relate to the
Basel Accord may appear too large. If you read the FRM Examination
AIM statements and study relevant portions of the materials,
however, you can process key information effectively.
At the beginning, I was not confident that I
could pass Part I, let alone Part II. By dedicating a substantial
amount of time to assigned readings and working on past and
practice problems, however, I started to feel confident that I had
a fighting chance.
You are a new Individual Member of
GARP. Has membership in GARP proven to be of value? How do you
envision membership adding value for you over the next few
years?
Chapter meetings and webcasts have been
useful to broaden my knowledge. Becoming a member of the Subject
Matter Experts panel gave me a chance to meet with other very
competent risk professionals. In general, if you try to be an
active member, I believe the membership becomes highly valuable to
you.
You have transitioned from
CIO/Global Business Head at one of Japan's largest asset management
companies to Founder/President/CEO of a successful investment
management company of your own. What was the most challenging
aspect of that transition?
Prior to assuming the role of CIO/Global
Head for Multi-Asset Investments for Nikko Asset Management, I
acted as CEO of Nikko group's U.S. operation for nearly eight
years. In terms of decision-making and execution, I was already
accustomed to being a final decision-maker. An obvious difference
between now and then is my need to have a very tight cost control.
I also need to rely on my credibility rather than Nikko's name in
developing new business. However, I found that my former
colleagues, both in Japan and in the U.S., have been very
supportive of my activities.
What advice would you give to others
making a similar transition?
You have to be flexible and adjust your
business model to the external environments. The financial crisis
delayed pursuing my original business plan, and I started
consulting activities to buy some time. However, these consulting
activities now constitute my core activities and are likely to lead
to an opportunity to pursue my original business plan.
Many GARP members are students about
to launch careers as risk practitioners. What do you think is the
most important thing an educator can teach students about risk
management?
Risk management goes well beyond assessing
credit risk of clients, borrowers, and/or counter-parties, and
managing market risk. It encompasses dealing with operational risk
and addressing enterprise risk management. It affects organizations
in myriad ways.
Moreover, students need to be made aware
that they are likely to encounter risk management issues head-on in
their career, whether they are prepared or not. It may be obvious
-- but worthwhile -- to point out that having a basic understanding
of a risk management framework will prepare them well to recognize
and address risk management issues.
What do you believe is the most
important thing a risk professional needs to know or do in this
turbulent economy?
Risk management is a means of value
creation. A company with solid risk management practices will be in
a better position than its competitors to exploit opportunities
during the turbulent times. It is important for risk professionals
to understand this point, as value creation is the common thread
that ties risk professionals to senior decision-makers.
Meet Lon O'Sullivan, a GARP
Individual Member since 2005
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